Breaking the Mould – From Lagos to Tehran: Building Markets in Developing Countries

We are delighted to announce a 6-part podcast series called ”Breaking The Mould” in which Joe Aherne, CEO, Leading Edge Group, will interview a number of professionals who have followed their dreams and achieved or embarked on some unique and exciting ventures. Many of these are unsung heroes and we are delighted to share their experiences with an international audience.

Our second podcast is now available for download. Joe Aherne interviews John Seward, an international specialist in developing business markets with over 30 years of experience in the food and drinks sector.

As General Manager of the iconic Middle Eastern brand and product portfolio that is Almarai, John pioneered the expansion of the milk and Laban business across the Gulf states from his base in Riyadh, Saudi Arabia. John recently served as Region Director of Middle East & Pakistan at Coca-Cola spending over 10 years in the Coca-Cola system. Prior to this, John served in senior positions in the FMCG and packaging businesses in Europe, the Middle East and the US. The majority of his career has been in sales & operations and senior general management roles, especially in Developing Countries. His experience in the food and drinks business is unparalleled.

If you would like to contact John, you can email him via this link.